HOYA

ARCHITECTURE THAT BREATHES -LIVING THAT INSPIRES

NEW PRISHTINA, THE NEW ECONOMIC AREA

STRATEGIC AREA

Perfectly positioned between Prishtina’s vibrant heart and the peaceful natural landscapes,
HOYA offers exceptional connectivity to key institutions, economic hubs, and leisure areas.

A NEW STANDARD OF ATTRACTIVENESS

ATTRACTIVITY

HOYA is more than an address — it is a destination. The architectural language is both refined and spectacular, blending light, nature, and form into living art. Designed to cultivate a strong sense of belonging, it creates diverse experiences: residential life, commercial vibrancy, cultural expression, and social interaction all converge in a seamless flow. Every line, every material, and every green space is chosen not only for beauty but for meaning, fostering a timeless dialogue between architecture and the human spirit.

PRISHTINA BREATH

ECOLOGY

In alignment with the vision for sustainable development in New East Prishtina, HOYA embraces advanced ecological approaches to create truly regenerative living and recreational spaces. The masterplan incorporates a rich diversity of vegetation and nature-based solutions, including wetlands, bioswales, urban jungles, raingardens, and bioretention ponds, fostering biodiversity and promoting a healthy, vibrant community. Vertical greening is strategically applied to enhance air quality, mitigate wind, and shield residents from urban pollution. These eco-friendly strategies stabilize the microclimate, optimize energy efficiency, and preserve natural resources, creating an ecosystem where nature and urban life thrive together. Through extensive green parks and recreational areas, HOYA delivers a balanced lifestyle promoting physical wellbeing, social interaction, and a profound connection to nature.

A NEW WORLD WITHIN

EXPERIENCE

Step inside HOYA and discover an extraordinary inner world — a courtyard teeming with life, movement, and emotion. This heart of the project is designed as an urban oasis, where lush vegetation, natural light, and flowing spaces create a continuous sensory experience. Residents and visitors are enveloped by nature at every turn, experiencing moments of relaxation, inspiration, and authentic human connection. HOYA is not just a place to live; it is a world to experience, breathe, and cherish.

LIVING WELL, NATURALLY

THE ART OF LIVING

Living at HOYA means embracing a lifestyle where well-being, nature, and authentic connections are at the forefront. It is a vision of urban life centered not on speed, but on meaning — where homes open onto natural light, pathways lead to encounters, and daily routines become sources of inspiration. Here, architecture and nature weave together a tapestry of beauty, simplicity, and emotional depth, offering every resident a chance to craft their own art of living.

HARMONY BETWEEN
ARCHITECTURE AND NATURE

A SYMBIOSIS

At HOYA, architecture and the natural world do not compete — they collaborate. Each building grows organically within its landscape, each courtyard breathes with the seasons, each path guides visitors between sunlight and shade.This symbiosis between the built and the living environment nourishes the body, the mind, and the soul, creating an emotional landscape where true harmony is not an ideal but a daily reality.